YOUR SHAMPOO GOES
STRAIGHT ON YOUR SCALP.
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BUILD YOUR HAIR RITUAL
My scalp doesn't feel nearly as itchy anymore, and my hair is so much easier to manage.
YOUR SCALP ABSORBS
MORE THAN YOU THINK.
Your scalp is skin too, and it's exposed to the ingredients in your shampoo every time you wash your hair.
Many shampoos still contain hormone disruptors.
You change the shampoo. The ingredients stay.
FREE FROM HORMONE DISRUPTORS
NO UNNECESSARY EXTRAS
SOME INGREDIENTS DON'T
JUST STAY ON YOUR SCALP.
Research has linked shampoo use with higher levels of DEHP metabolites in urine.
Mothers studied in research linking shampoo use with phthalate exposure.
See the study behind this result
A 2017 study of 48 mothers and their children in Norway found that shampoo use was positively associated with urinary levels of DEHP metabolites.
The study measured phthalate metabolites in urine alongside personal care product use.
THE SIMPLE SWITCH
Carefully selected ingredients to cleanse, condition and care for your scalp and hair.
BEFORE YOU SWITCH
It's designed to cleanse without leaving your scalp feeling stripped or dry.
Many women notice a more comfortable scalp and softer-feeling hair after washing.
It's designed for a scalp that feels more sensitive or reactive over time.
Free from harsh cleansing agents and synthetic fragrance.
Many women notice a more comfortable scalp and softer-feeling hair after the first few washes.
With consistent use, hair can feel smoother and easier to manage over time.
RETHINK MORE OF
YOUR EVERYDAY.
35,000+ Aussies & Kiwis have made the switch.
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Free shipping
Australia & New Zealand-wide
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Designed for 30+ skin
Made with mature skin in mind
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Secure checkout
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