ESSENTIAL

★★★★★

YOU'VE BEEN TOLD
YOU NEED FLUORIDE.

Name: FLUORIDE-FREE TOOTHPASTE
Brand: Mijn winkel
SKU: 14:29#1PCS
Price: 19.00 AUD
Availability: InStock

But you have another choice.

🧠 FLUORIDE MAY AFFECT THE BRAIN

🦷 TOO MUCH FLUORIDE CAN STAIN TEETH

🚫 ZERO FLUORIDE

🧪 10% NANO-HYDROXYAPATITE

🛡️ STRENGTHENS ENAMEL

$19 AUD

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FLUORIDE IS HARD TO AVOID.

Fluoride can come from water, food and dental products.

You use toothpaste every day. So what you use matters.

BUT WHAT DOES IT DO?

Higher fluoride exposure has raised concerns about brain development in children.

Too much fluoride during tooth development can also cause white spots and marks on teeth.

74 studies

A systematic review and meta-analysis found an association between higher fluoride exposure and lower IQ scores in children.

See the research behind this number

A 2025 JAMA Pediatrics systematic review and meta-analysis examined 74 studies on fluoride exposure and children's IQ. The researchers found an inverse association between higher fluoride exposure and IQ scores, while noting uncertainty at lower exposure levels.

See the original study →

35,000+ AUSSIES & KIWIS
HAVE MADE THE SWITCH

★★★★★ 4.8 · 41 reviews

★★★★★

“I’d been looking for a fluoride-free toothpaste for ages. I kept finding products that didn’t feel right, so I was really happy when I found this one.”

Sarah M. · Melbourne ✓ Verified customer

★★★★★

“I started doing more research into fluoride and wanted to cut down where I could. Finding a toothpaste with nano-hydroxyapatite made the switch much easier.”

Rachel T. · Sydney ✓ Verified customer

★★★★★

“I’d been trying to avoid fluoride in my everyday products, but toothpaste was the one thing I struggled to replace. Really glad I finally found an option I actually like using.”

Emma K. · Auckland ✓ Verified customer

★★★★★

“I did quite a bit of research before switching. I wanted something fluoride-free without giving up enamel support. The nano-hydroxyapatite was what convinced me to try it.”

Claire W. · Brisbane ✓ Verified customer

★★★★★

“I’ve been trying to be more careful about what I use every day, and toothpaste was an obvious place to start. I love that this gives me a fluoride-free option without making my routine complicated.”

Nicole R. · Perth ✓ Verified customer

★★★★★

“I didn’t switch overnight. I spent a lot of time looking into fluoride-free options first. This was the one that made the most sense to me, and I’ve been using it every morning and night.”

Jessica L. · Adelaide ✓ Verified customer

BEFORE YOU SWITCH

Yes. Fluoride-free toothpaste can use other ingredients to support your teeth.

Our formula uses 10% nano-hydroxyapatite, a mineral naturally found in teeth that has been studied for enamel support and remineralization.

Nano-hydroxyapatite is a form of hydroxyapatite, a mineral naturally found in your teeth and bones.

It has been studied as a fluoride-free alternative for supporting enamel and helping protect against cavities.

Some people choose to avoid fluoride as part of a more considered approach to the ingredients they use every day.

This toothpaste gives you a fluoride-free option while still providing an ingredient designed to support enamel.

Nano-hydroxyapatite has been studied for use in oral-care products and as an alternative to fluoride in toothpaste.

As with any oral-care product, use as directed and avoid swallowing the toothpaste.

Nano-hydroxyapatite has been studied for its ability to support enamel remineralization.

Our toothpaste contains 10% nano-hydroxyapatite to make it a simple part of your daily oral-care routine.

Use it twice a day, just like your regular toothpaste.

Brush gently for around two minutes and spit after brushing. There's no need to change your normal brushing routine.

No. This toothpaste is completely fluoride-free.

Instead, it uses 10% nano-hydroxyapatite as the key active ingredient.

It has a fresh, clean taste designed to feel familiar if you're used to regular toothpaste.

There's no need to get used to an unusual or overly strong flavour.

Children have different oral-care needs depending on their age and individual circumstances.

If you're considering a fluoride-free toothpaste for a child, we recommend speaking with your dentist before making the switch.

Yes. You can simply replace your current toothpaste with this one and brush as normal.

There's no special transition period required.

The formula is designed for everyday brushing and contains 10% nano-hydroxyapatite.

If you have ongoing tooth sensitivity or another dental concern, speak with your dentist to find the right routine for you.

You have 60 days to try it. If you decide it's not for you, you're covered by our 60-day money-back guarantee.

We'd rather you try making the switch without having to worry about wasting your money.

You get fluoride-free toothpaste with 10% nano-hydroxyapatite for your daily brushing routine.

Simply use it twice a day as you would your regular toothpaste.

Orders are processed within 1–2 business days, with delivery typically taking 4–7 business days across Australia & New Zealand.

Shipping is free.

A note from the founder

WE WERE DONE BEING LIED TO.
SO WE MADE BETTER RITUALS.

I was pregnant with my first when I fell down the rabbit hole.

Reading about microplastics. Watching people close to me struggle with health problems. Looking at how much plastic and chemicals surrounded us every day, and wondering why nobody was talking about it.

So I tried to clean things up. But making better choices meant ten different shops, ten different brands, and endless greenwashing.

I started making the swaps I wanted for myself, then for friends, then for their friends. That's how Detox Rituals was born. We make it easier to rethink the everyday things you use, and choose better alternatives.

Susan & the Detox Rituals team

Rethink your everyday