The wake-up call
Our mission
To wake people up to what’s really inside their daily routine.
We create simple, natural detox bundles that make it easy to ditch harmful ingredients — and live with more clarity, energy, and control.
Toxins Uncovered
What we found hidden in plain sight
Many “normal” products like toothpaste, soap and deodorant, quietly contain hidden ingredients:
- Some studies suggest fluoride may impact neurological processes
- Microplastics and heavy metals can disrupt your body’s balance
- “Clean” labels often hide ingredients linked to aging, fatigue and anxiety
This isn’t rare. It’s the daily routine for most people.
Made by natural health experts in Australia
We’re a team of Australian natural health experts with 10+ years of experience in detox, wellness, and ingredient research.
We’ve studied the hidden ingredients that may accumulate over time and how to support your body through small, powerful changes.
Our Purpose
Why we started
We saw too many people feeling unwell, while being told everything was “safe.”
So we created Detox Rituals: affordable, ready-to-use bundles to help you clean up your care routine, without the guesswork.
Just real swaps. No parabens, no microplastics, no BS.
The Real Challenge
Take back control of your routine
This is your body. Your energy. Your future.
Detoxing isn’t a trend, it’s a practical way to live lighter, clearer and more connected.
We don’t just sell wellness, we offer the tools to reclaim your health, every single day.
The clean future we believe in
Our vision
We believe clean care shouldn’t be rare.
Our vision is a world where families don’t trust flashy labels, they trust their own awareness.
Because every clean swap is a ripple effect. One shift leads to another.
It’s more than wellness - it’s a movement for true health and awakening.
The Ripple Effect
Break out. Inspire others.
On a small island, one monkey began washing its food in the river. Soon others copied this habit. Then — mysteriously — monkeys on other islands started doing the same without seeing each other.
This is called the hundredth monkey effect.
When enough people make positive changes, it spreads naturally. Every clean swap you make is more than personal, it sends a quiet message that can inspire others.